FinerEdge Publisher: Removes the barrier of 'one-catalog-for-all'
When you use FinerEdge Publisher to automatically revise the format, content, and size of catalogs, you
get a single solution for print, Internet, and internal applications.
The ability to spin off multiple catalog versions from a single catalog template means that you can automatically
create seasonal, regional and niche market catalogs. You can further automatically customize and personalize these
niche catalogs by applying customer-type, buying habits, or tier pricing to include percentages and set-point price
reductions. FinerEdge Publisher enables you to create product communications that can be highly targeted to an individual customer.
Additional added value includes:
Automated, database driven custom catalog production makes populating a catalog containing thousands of variable product
easy. FinerEdge Publisher dynamic catalog templates streamline catalog production enabling catalogs to automatically vary
both format and content based upon data input and database content. This layout automation allows you to automatically
populate page elements and automatically swap out product pictures, logos and images based on data input.
A point-and-click WYSIWYG visual designer ensures document authors need no programming or graphic design skills, which reduces the
cost of catalog production. The query and data mining capabilities are unmatched and can simultaneously access multiple sources of
data (Excel data, XML data, Microsoft Access, Microsoft SQL, ERP, CRM, Oracle databases and more).
FinerEdge Publisher can be used standalone, on your servers, or embed into your
existing applications to make your catalog merchandising operations act more like an analytics-driven ecommerce site. For instance,
you can use past purchase information to create a truly personalized catalog for each customer or market niche.
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