Dynamic TransPromo Publishing

FinerEdge Publisher enables dynamic document processing and formatting in a transactional publishing (transpromo) environment.

With this innovative dynamic publishing solution, you can automate the production of highly customized and personalized business documents due to the ability to have:

FinerEdge has transpromo transactional documents covered

Document layout change based on data values (XML, SQL, ODBC, Excel, or application)
Content included or excluded based on data values
Images included or excluded based on data values
New data values calculated for display or further processing
Dynamic publishing accomplished through conditional elements and CSS style properties

Benefits of Dynamic Transactional Publishing

Whether delivered in paper or digital format, transactional documents (such as invoices, account statements, and product catalogs) are the most frequent communication between businesses and customers. By leveraging transpromo documents and dynamically merging billing information with marketing messages, you save production costs on paper, warehousing, press time, and proofing. Plus, budgeting for printing overages can be eliminated through the use of on-demand printing.

Any company that produces invoices or statements can transform outbound customer-facing relationship statements into personalized marketing vehicles by using FinerEdge Publisher to help improve customer relationships, drive new revenue streams, reduce postage costs, and reduce environmental impact.