Automated, Database Driven Custom Catalog Production

FinerEdge Publisher: Removes the barrier of 'one-catalog-for-all'

Digital print and automated catalog production software have made it possible for you to create multiple custom catalog outputs (both Web and traditional print) using automated publishing software and to publish up-to-the-minute customized and personalized catalogs with the touch of a button.

You can save time and money over traditional catalog production methods with automated, database-driven dynamic custom catalog production. With FinerEdge Publisher, you can create custom catalogs and other business documents without being limited by graphic design, thus streamlining the production and versioning of catalogs, price lists, retail flyers, reports and other business documents. It is the ultimate tool for catalogers who have to manage large amounts of data that is not design intensive.

When you use FinerEdge Publisher to automatically revise the format, content, and size of catalogs, you get a single system for print, Internet, and internal applications. You also can provide one or several methods of catalog access to your customers by publishing in multiple formats. Additional added value includes:

The ability to get information out the door faster, with more efficient production processes
To be in control of your catalog content real-time with professional looking, current catalog content
Published information is always current and consistent data across catalog formats
The ability to create Print-on-Demand catalogs for Web-based delivery in PDF, XPS or HTML
Output of custom catalogs in PostScript for commercial printing
Catalog output in XML for B2B data exchange
The ability to spin off multiple catalog versions from a single catalog template
Creation of seasonal, regional and niche market catalogs
Easily apply customer-type, region-specific, seasonal, sale, or tier pricing to include percentages and set-point price reductions for niche markets
Communications that can be targeted to an individual customer, with up-selling and cross-selling capabilities based on purchases
US and International catalogs can be maintained from a single template with support for local languages, currencies and date formats

Automated, database driven custom catalog production makes populating a catalog containing thousands of variable product easy. FinerEdge Publisher dynamic catalog templates streamline catalog production enabling catalogs to automatically vary both format and content based upon data input and database content. This layout automation allows you to automatically populate page elements and automatically swap out product pictures, logos and images based on data input.

A point-and-click WYSIWYG visual designer ensures document authors need no programming or graphic design skills, which reduces the cost of catalog production. The query and data mining capabilities are unmatched and can simultaneously access multiple sources of data (XML data, Microsoft Access, Microsoft SQL, ERP, CRM, Oracle databases and more).

FinerEdge Publisher can be used standalone, on your servers, or embed into your existing applications to make your catalog merchandising operations act more like an analytics-driven ecommerce site. For instance, you can use past purchase information to create a truly personalized catalog for each customer or market niche.